This article demonstrates my expertise and strategic approach in balancing the immediate deliverables with the long-term vision of a structured design system that informs every touchpoint to create a cohesive brand experience.

The Design System

A brief case study of a simple PowerPoint transformed into an in-depth project of enhanced brand positioning.

Content Design

A two-minute read case study demonstrating not just my content design, user experience and interaction design expertise but also my stint in mentoring a student in the design process of a mobile app that makes online wedding arrangements easy, credible and memorable.

Interaction Design

My stint at developing creative confidence in design aspirants of non-design background. This page showcases a few selected works of my students.

Students’ Work

Beautifully crafted brochures, flyers, newspapers, magazines and more.

Graphic Design

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It’s a beautiful day.
The sun is shining.
I feel good.

- A British Songwriter